Turn a vague website idea into a working brief
The Website Brief Starter asks you a short set of questions about your audience, goals and the sections your site needs, then puts the answers into a structured brief. Hand the result to a copywriter or developer, or use it to organise your own thinking before you write a word, but treat the draft as a starting point that still needs your judgement before it goes anywhere.
How to use Website Brief Starter to write a brief someone else can actually work from
Website Brief Starter turns a set of questions about your company, audience and tone into a structured brief you can hand to a copywriter, an agency or an AI tool without them guessing at the gaps. It structures what you type in; it does not check whether those facts are correct, so the accuracy of the brief still depends on you. This guide is for founders, in-house marketers and small-business owners who need a brief written but have never assembled one before, and it takes you through the tool in three steps.
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Set out the company facts
You fill in the facts that will not change once the site is live, such as the company name, industry and the services on offer, so the brief starts from what is actually true.
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Describe the audience and tone
You answer questions about who the site is for and how it should sound, which gives whoever writes the copy a register to work in.
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Check the brief before you send it
You read the finished brief for gaps or claims that do not hold up before sending it on to a copywriter, an agency or a tool such as Insight Injector.
Website Brief Starter
Answer a few quick questions about your business and what you need. At the end you get a plain-English summary you can paste straight into the chat, found on our home page and contact page, to start your order.
Start your brief, then test your copy
The Website Brief Starter turns a set of plain questions into a structured brief you can hand to a copywriter or use yourself, covering audience, format, and constraint the way a proper brief should. It is built for founders, marketers, and freelance copywriters who need a working document. Both this tool and its companion give you a starting point you can check and adjust.
No sign-up needed · Free to use · Works in your browser
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