What AI Is Good At, and What It Is Bad At, in Commercial Copy
A specific, demonstrated account of where AI writing tools help and where they fail on commercial copy — with worked before-and-after examples you can check.
Guides that teach one copywriting job at a time, from the first word to the final check
Each guide works through a single task, a homepage, a product page, an email subject line, with annotated examples so you can see the reasoning behind every change.
Try the Insight Injector on a paragraph of your own copy Start your brief with the Website Brief StarterGuides by format
Each guide covers one format end to end, from the reader's blank page to a finished piece, with worked examples throughout.
Understanding Call-to-Action Tester
A practical guide to Call-to-Action Tester: what it means, how it works, and how to use the interactive call-to-action tester.
Understanding Headline Scorer
A practical guide to Headline Scorer: what it means, how it works, and how to use the interactive headline scorer.
Understanding Insight Injector
A practical guide to Insight Injector: what it means, how it works, and how to use the interactive insight injector.
Understanding Length and Character Counter
A practical guide to Length and Character Counter: what it means, how it works, and how to use the interactive length and character counter.
Understanding Readability and Clarity Checker
A practical guide to Readability and Clarity Checker: what it means, how it works, and how to use the interactive readability and clarity checker.
Understanding Website Brief Starter
A practical guide to Website Brief Starter: what it means, how it works, and how to use the interactive website brief starter.
How to Write With AI Without Sounding Like It
A working method for using AI as a drafting tool while keeping the copy yours — covering briefing, structuring, what to always rewrite by hand, and an editing checklist.
Editing AI Copy: A Line-by-Line Pass
One page of unedited AI output, rewritten line by line with commentary explaining every change — the clearest demonstration of the craft this site teaches.
How to Write a Homepage
A step-by-step guide to writing homepage copy — above-the-fold value proposition, section hierarchy, headline patterns, CTA placement and social proof, with worked examples.
How to Write a Product Page
Feature-to-benefit translation, scannable structure, sensory language, handling objections, and the difference between e-commerce listings and landing pages — with a before-and-after rewrite.
How to Write Email Copy That Gets Opened and Read
Subject lines, preview text, opening hooks, body structure, single-CTA discipline and sign-off tone — separately for cold outreach, welcome sequences and promotional emails.