What AI Is Good At, and What It Is Bad At, in Commercial Copy
A specific, demonstrated account of where AI writing tools help and where they fail on commercial copy — with worked before-and-after examples you can check.
Weak copy, rewritten, with every change explained
Each entry takes a real homepage headline, product description or email subject line and sets it against a version that works harder, with a line-by-line note on why every change was made.
Run your copy through the Insight Injector Try the Website Brief Starter before you write your ownThe full set of rewrites
Weak copy, rewritten line by line, with the reasoning behind each change made plain.
Understanding Call-to-Action Tester
A practical guide to Call-to-Action Tester: what it means, how it works, and how to use the interactive call-to-action tester.
Understanding Headline Scorer
A practical guide to Headline Scorer: what it means, how it works, and how to use the interactive headline scorer.
Understanding Insight Injector
A practical guide to Insight Injector: what it means, how it works, and how to use the interactive insight injector.
Understanding Length and Character Counter
A practical guide to Length and Character Counter: what it means, how it works, and how to use the interactive length and character counter.
Understanding Readability and Clarity Checker
A practical guide to Readability and Clarity Checker: what it means, how it works, and how to use the interactive readability and clarity checker.
Understanding Website Brief Starter
A practical guide to Website Brief Starter: what it means, how it works, and how to use the interactive website brief starter.
How to Write With AI Without Sounding Like It
A working method for using AI as a drafting tool while keeping the copy yours — covering briefing, structuring, what to always rewrite by hand, and an editing checklist.
Editing AI Copy: A Line-by-Line Pass
One page of unedited AI output, rewritten line by line with commentary explaining every change — the clearest demonstration of the craft this site teaches.
How to Write a Homepage
A step-by-step guide to writing homepage copy — above-the-fold value proposition, section hierarchy, headline patterns, CTA placement and social proof, with worked examples.
How to Write a Product Page
Feature-to-benefit translation, scannable structure, sensory language, handling objections, and the difference between e-commerce listings and landing pages — with a before-and-after rewrite.
How to Write Email Copy That Gets Opened and Read
Subject lines, preview text, opening hooks, body structure, single-CTA discipline and sign-off tone — separately for cold outreach, welcome sequences and promotional emails.