A site for people who write their own commercial copy, or work with AI that does
It's a reference for people who have to write commercial copy without formal training, and for those checking what an AI tool has written for them, built around worked examples.
Try the Insight Injector on a paragraph of your own copy Build a brief with the Website Brief StarterWhat Copy Online covers, and what it leaves to other sites
Copy Online is built around four things: craft guides with worked examples, free browser tools you can run on your own draft, a directory of UK copywriters, and a single page for readers who decide they want a person to write the copy instead. Each does a different job, and none of them stands in for the others.
Guides, tools and the directory
The guides walk through a specific piece of commercial writing, a homepage, a product page, an email subject line, and set out the reasoning behind each change. The tools score or check whatever you paste in: a headline, a call to action, a block of body copy. The directory lists UK copywriters for readers who decide they want someone else to do the writing. If that's you, send your brief from there.
What sits outside this site
Copy Online covers the words themselves: what a sentence says and how well it says it. It does not cover channel strategy, the decisions about paid search, social and email as media choices, because that sits with advertise.co.uk. It does not cover search engine optimisation tooling, which is the domain of seotools.co.uk. And it does not cover getting traffic to a page once the copy is written, which belongs to websitepromotion.co.uk. Those are separate disciplines with their own specialists, and this site does not try to cover them as well.
Who it's for
The site is for anyone who writes their own commercial copy, or who works with AI that does, and wants that copy to be good. That includes founders drafting a homepage themselves, in-house marketers briefing an agency, freelance and junior copywriters building their vocabulary, and anyone checking a draft that came out of an AI tool before it goes live.
Where to start
If AI is doing some of the drafting, start with what AI is good at, and what it is bad at, in commercial copy. If you already have a piece of writing in front of you, try a tool on your own draft and see what it flags.
Two ways to put this into practice
If you want the reasoning first, the AI guidance covers what generative tools get right and wrong in commercial copy. If you would rather test something you have already written, the tools below work on your own draft.